Trainers have long been a differentiator between fashion tribes - the quickest (I won’t say easiest as it requires constant updating) way to show your fashion credentials is to wear the right
What should you do if you find yourself with a warehouse full of items consumers don’t want, at least not at full price? Burn it!
Adidas, Lululemon and Rixo are all very different but with one thing in common - they all have a clear understanding of and are focusing on their own distinct USP, building a strong brand and customer base around it.
To delve deeper we looked at the current levels of discounting across high street fashion. In May 2018 the number of products on sale at a discounted price was almost 50%.
The fashion industry…just the term conjures up a glamorous chic world, a private members club that only a select few are invited to frequent. Fashion shows traditionally the preserve of the designers,
Fashion retailing has been around for hundreds and hundreds of years and has been continuously evolving over time; but never before has the industry faced such a fundamental change as it’s experiencing now.
“Without data, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffery Moore
The start of April - what better time to do a “what will happen this year” blog post? Well, maybe the start of January but we were very busy then and we wanted
It’s impossible to have missed the fact that the retail industry is experiencing a tough time; 2017-2018 having been widely branded the year of the RETAIL APOCALYPSE, with retailers claiming the worst conditions in decades. And it’s not over yet…….
I no longer need to wait till after Christmas to grab a Christmas bargain...Why are retailers being forced to start their sales during peak trading instead of waiting till just after Christmas and creating those long lines we used to see outside stores like Next on Boxing Day?
For anyone not working for a retailer Black Friday/Cyber Weekend is a great time. Your favourite brands and retailers slash prices in the fight for sales and consumer spending in the run
No-one would debate that 2017 has been an annus horribilis for the retail industry - with tough trading conditions forcing many household retailers and brands out of business. Undoubtedly rising trading costs (people,
When Jaeger went bankrupt earlier this year it became clear how much of a role discounting how played in their downfall. 70% of all product sales throughout the year had been discounted..