Adidas, Lululemon and Rixo are all very different but with one thing in common - they all have a clear understanding of and are focusing on their own distinct USP, building a strong brand and customer base around it.
To delve deeper we looked at the current levels of discounting across high street fashion. In May 2018 the number of products on sale at a discounted price was almost 50%.
“Without data, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffery Moore
No-one would debate that 2017 has been an annus horribilis for the retail industry - with tough trading conditions forcing many household retailers and brands out of business. Undoubtedly rising trading costs (people,
Did you celebrate Halloween? Chances are you did in some manner, shape or form as it’s been estimated that approximately half of the UK population spent money on Halloween related items. Whether