What should you do if you find yourself with a warehouse full of items consumers don’t want, at least not at full price? Burn it!
Adidas, Lululemon and Rixo are all very different but with one thing in common - they all have a clear understanding of and are focusing on their own distinct USP, building a strong brand and customer base around it.
To delve deeper we looked at the current levels of discounting across high street fashion. In May 2018 the number of products on sale at a discounted price was almost 50%.
The fashion industry…just the term conjures up a glamorous chic world, a private members club that only a select few are invited to frequent. Fashion shows traditionally the preserve of the designers,
We spend most of our days at Mallzee Insights analysing the big serious stuff impacting the retail industry, from the damaging discounting trend currently crucifying high street retailers (the volumeof products offered at
As the countdown to Christmas begins and retailers rely on the last weeks of the years to impact their bottom line, we delve into the latest Mallzee Insights consumer preference data to highlight the most popular Christmas clothing items
Welcome to the first post on our brand new Mallzee Insights blog, where we will be sharing analysis, opinions and actionable insights on the apparel industry. With Mallzee generating over 20m customer opinions