How do you make sure you put the right products out on the market, at the right time and at the right price? The smartest retailers use data and customer insights to make better product decisions.
Product testing allows you to test products early in their development cycle. By introducing early feedback from real users, you can harness customer-centric data to make better decisions about what products to stock and what to avoid.
Increase your teams' hit rate, reduce exposure to slow-moving or even terminal stock and improve your results with product testing from Mallzee Insights.
The most successful businesses harness in-depth, forward-looking customer insights in their product decisions. The fashion industry has generally been slower to fully integrate product testing into their buying cycle and decision making, but in a rapidly changing retail market with the significant problems faced by the retail industry, it is becoming a vital process to include. Product testing can help ensure your business makes the right stock decisions, by tapping into the consumer zeitgeist.
Product Future, Mallzee’s product testing solution, allows retailers and brands of all sizes to test products in their development stage before stock decisions are made, by promoting them on the Mallzee shopping app as an exclusive ‘first look’ to an audience of thousands of daily active users. Through a simple swipe interface, consumers express their opinions and preferences for your pre-release products, providing authentic product preferences on how they feel about your products long before they are launched in the shops.
Pre-release product testing lets you quickly test products at the early stages of their development, from CADs, 3D modelling or samples. You will get product opinions from real users through the Mallzee app, and we generate a comprehensive report with in-depth insights and performance data. With this approach you'll have confidence about customer preferences and a clear view of product performance within the market, as your products are benchmarked against similar items from direct competitors.
The Mallzee Insights database is the most comprehensive in the market, including the performance of over 3 million products across the last 5 years from over 150 brands and retailers.
Every time you buy stock without including the customer in your decision making process, you miss an opportunity to improve results and maximise the sales of your product collections.
By listening to your customers early on in your product development cycle, you gain invaluable insights that help your teams have the edge over the competition when making decisions about what products to back and what products to avoid.
Companies that include product testing and customer opinions in early decision making can grow gross margins by up to 6% - all with no technical integration. Avoid losing market share to more customer-focused retailers by bringing in product testing on your own collections now.
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