What is product testing?

Get feedback on your products early in the development cycle. Product testing allows you to access authentic customer insights with tens of thousands of customer opinions on your products before you’ve committed to stock. Find out how Product Future from Mallzee Insights helps you test the performance of your products.

Get ahead with product testing

In the current retail market it’s vitally important to ensure you have the right products, at the right time, at the right price, for the right customers. The smartest retailers are now using data and insights generated from authentic customer feedback to make better product decisions.

Product testing with Mallzee Insights allows you to test products with consumers before you’ve committed to stock. Adopt a customer centric approach to make better decisions about what products to stock and what products to drop from your collections.

How it works: Product testing in 3 simple steps

1

Send us sample imagery or CADs of products you want to test

2

We collect 1000s of opinions from shoppers on the Mallzee app

3

You receive a report predicting how your products will perform

Product Future explained

The most successful businesses harness in-depth, forward-looking customer insights in their product decisions. Product Future by Mallzee Inisghts is powerful tool to help retailers take advantage of customer feedback and insights before stock decisions are made.

Pre-release product testing lets you quickly test products at the early stages of their development, from CADs, 3D modelling or samples. Our userbase of over 1.5 million app users will rate products through a simple swipe interface, enabling us to quickly understand their preferences on products in an authentic, consumer-focused manner. Think of it as a mass-market focus group; but one that provides you with a wide view of the full retail environment, which gives you feedback from multiple customer groups quickly.

The Mallzee Insights database is the most comprehensive collection of consumer opinions on the market, including the performance of over 3.5 million products from over 150 brands and retailers over the last 5 years. This treasure trove of data enables us to understand and predict product performance like no one else.

Product testing helps retailers maximise revenue, reduce markdowns and improve gross margin. Talk to our team to get started.

A new approach to product development

Every time you buy stock without including the customer in your decision making process, you miss an opportunity to improve results and maximise sales. This approach to product development needs to change.

Companies that work with Mallzee Insights to utilise product testing and customer opinions in their product stock decision making can grow gross margins by up to 6%. Can you afford to miss out?

How can product testing help your business?

Schedule a time for a friendly walkthrough with one of our retail experts.

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