Early customer feedback through product testing helps retail businesses reduce markdown & improve results.
Product Future from Mallzee Insights lets brands and retailers launch products on our consumer shopping app, Mallzee, before committing to stock to get rapid customer feedback and insights. This is done through our ‘First Look’ section where users browse products via a simple ‘Like/ Dislike’ interface. Through a series of advanced algorithms we compare the performance of these products to the 531 million customer opinions we’ve previously generated on over 3 million products.
This insight helps companies improve their buying and merchandising decisions and significantly increase gross margins.
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