What is Product Intelligence, and what does it show?

Product Intelligence is a free platform delivering a wealth of product data powered by real consumer opinions captured in the Mallzee shopping app - the UK's leading multi-retailer app for browsing and buying clothes.

With Product Intelligence, you can:

Please explore the dashboard, and as this is a new, free platform, please let us know what you think of it and if there is anything you would like to see added just get in touch: brands@mallzee.com

What do the grades on the products mean?


Every day, thousands of consumers interact with products on the Mallzee app, providing us with enormous amounts of authentic product sentiment data.

Algorithms based on these interactions give a performance grade to a product.

Grade 10 products are excellent products that we predict will sell well - they fall within the top 10% of products in a category.

Grade 1 products are products where consumers are engaging negatively and are less likely to purchase.When examining the whole category on Mallzee - they fall within the bottom 10% of products.

From our analysis, products that fall in the top 3 grades (10, 9, 8) take three times longer to be discounted than the products in the bottom three grades (3, 2, 1).

What does it mean if there's no grade?

If there's no grade on a product, we need a little more data to give our insights. If the product is still in stock, then check back later as we're always collecting data.

Where does the data come from?

All our data comes from the Mallzee app, a free fashion app featuring over 180 different brands.

Consumers use the app to swipe and engage with products; the data generated is anonymised and aggregated before being used to show product preference.

We also have historical data on pricing information and discounting.

Who uses this data?

This data is used by merchandisers, buyers, marketers, to name but a few. It can also be used by journalists and students. It can help anyone who works in retail to inform their decision making helping them make better product decisions.

When is the data from?

Products on the Product Intelligence dashboard have been in the Mallzee app sometime since October 2018.

The data featured on the platform is either current, a snapshot of how the product or brand is performing in the market or covers historical performance.

If you have any questions, get in touch, and we'd be happy to help.

How do I use this data?

Product Intelligence is a blend between a comprehensive trackable shopping tool and a mass-market fashion focus group, and it's an entirely free resource, designed to be used alongside your existing tools.

We know that by combining gut feel with this data-led approach, retail professionals can make better decisions when it comes to product selection.

How do I find out more?

Mallzee's Product Intelligence is a free product for the entire retail community. We also work with retailers helping them make future stock decisions with our product testing solution, Product Future.

To find out more about how Product Future helps retailers increase profits by up to 6% get in touch.