Frequently Asked Questions
Where do Product Future tests run?
Product Future is powered by Mallzee, the award winning multi retailer shopping app that generates consumer opinion in a real life live shopping environment. Your test SKUs will be displayed live for consumers to interact with and generate real time insight.
What are the demographics of your test audience?
All test audiences are entirely bespoke to the campaign. Before your campaign goes live, we’ll work with you to define the right test audience for your collection so we only generate the opinions that are relevant to you. With millions of data points captured every day, we have hundreds of attributes available to define even the most specific audiences.
What do I need to provide?
Product Future campaigns have minimum set up and zero website integration. All you need to provide are the specific products you want plus the title, imagery and RRP that will be displayed for your product.
How long does it take?
The length of time to generate statistical relevant insights depends on the target demographic of the campaign. We can often run campaigns in as little as 48 hours.
How much does it cost?
We offer two payment models for partners to fit any size retailer or campaign; either a set fee per product tested or a small set up cost and a % of increase profit.
Do you pay users to rate products?
We never incentivise or ask users to share their opinion on a product as this alters the validity of the data. Mallzee Insights data is entirely unique as it is generated in a real life shopping environment by genuine consumers with valid intent.