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All Mallzee Insights data comes direct from Mallzee, the original multi retailer shopping app. The app provides a live shopping environment where real users can search browse and buy from hundreds of high street brands.
Data is gathered naturally as users engage with elements of the app which means that the user is in no way incentivised or forced to give their opinion on a product. This is what sets us apart from our competitors and gives us the most pure and uncompromised data set to work with.