Jacket Required SS 20 was the first data driven fashion trade show. Find out what products performed best with customers before the event.
Jacket Required SS20 took place at London's Truman Brewery on 24-25 July 2019. The contemporary menswear and streetwear trade exhibition is the first data driven fashion trade show, with the introduction of product testing by Mallzee Insights. In advance of the event, registered exhibitors were invited to test their products on the Mallzee app.
Collecting up to 38,000 authentic customer opinions on products in advance of a trade show is a world first. The Mallzee Insights partnership with Jacket Required gave retailers and brands an opportunity to highlight product winners and particular brands and products that resonated with audiences in different regions across the UK.
Download the full report to find out which products were the standout performers at Jacket Required SS20, and contact Mallzee Insights if you want to find out more about testing your own products.
Download the Jacket Required x Mallzee Insights report now
Get ahead of the fashion crowd! The Drop is a weekly email packed with expert analysis, a deep dive into data and unique insights from millions of customer opinions.