How does product testing increase revenue?

Better understanding of pre-release product performance gives your retail business a unique chance to maximise revenue from your clothing collections.

Increase retail revenue with product testing

Product testing increases revenue in a variety of ways. When you add authentic consumer insights and predictive as well as historical data to your decision making process, revenue can improve significantly compared to traditional methods. Some of the key advantages include:

Get more from your best lines

Predicting which products will perform best by analysing pre-release testing and combining human + data insights means that you can order in more stock of the best lines before you launch your collection. Increasing the most popular lines means a longer trading window and that you won’t miss out on having run out of high-performing stock mid-season.

Better targeting of products by marketing teams

Understand what your consumers are interested in and where your products are likely to see most success. Being able to target your audiences based on customer feedback before stock decisions means that you reduce marketing cost on low-performing groups, and you get your products in front of the right people from the start.

Trading and marketing teams can better plan promotional activity

Understand what your consumers are interested in and where your products are likely to see most success. Being able to target your audiences based on customer feedback before stock decisions means that you reduce marketing cost on low-performing groups, and you get your products in front of the right people from the start.

Buying and merchandising teams have confidence to make pricing decisions

If some of your products come out as runaway successes in pre-release product testing, being able to set the right price points allows you to maximise revenue while still offering consumers the products they want. Likewise, pricing less promising products at the optimal level can increase sales and allow you to manage the stock selection better.

Product testing helps you maximise revenue from seasonal buys, cut markdowns and improve gross margin. Find out what product testing can do to your bottom line by speaking with the Mallzee team.

Product Future can increase revenue for your business

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