Guide to product testing

Download our guide to product testing and how it works for retailers.


The current approach to product development is broken. Relying too heavily on historical data and gut feel has resulted in a cycle of constant discounting for brands and retailers who fail to meet their customers' expectations. This meant that last quarter 49.1% of products brought to market were discounted during their life-cycle… Find out how product testing can help your business achieve better results.

Download our guide to product testing

Many retail businesses are struggling to improve margins and grow sales on the right products. Without understanding customer preferences and what appeals to your shopping audience, retailers struggle to make the right choices about the products to stock and promote to their customers. Read our guides to improve the way you make decisions about products.

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