Guide to data driven decision making

Download our guide to how retailers can achieve better results with data driven decision making.


The current approach to product development is broken. Relying too heavily on historical data and gut feel has resulted in a cycle of constant discounting for brands and retailers who fail to meet their customers' expectations. This meant that last quarter 49.1% of products brought to market were discounted during their life-cycle… Here are some great resources to help your business reduce reliance on discounting.

Using data in marketing decisions

Many retail businesses are struggling to improve margins and grow sales on the right products. Without understanding customer preferences and what appeals to your shopping audience, retailers struggle to make the right choices about the products to stock and promote to their customers. Read our guides to improve the way you make decisions about products.

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