Guide to audience based marketing

Download our strategic guide to targeting the right audience with your product marketing.


The current approach to product development is broken. Relying too heavily on historical data and gut feel has resulted in a cycle of constant discounting for brands and retailers who fail to meet their customers' expectations. This meant that last quarter 49.1% of products brought to market were discounted during their life-cycle… Find out how product testing can help your business achieve better results.

Reach the right customer with the right marketing and the right product

Many retail businesses are struggling to improve margins and grow sales on the right products. Without understanding customer preferences and what appeals to your shopping audience, retailers struggle to make the right choices about the products to stock and promote to their customers. Read our guides to improve the way you make decisions about products.

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