Mallzee Insights solutions are powered by a unique data set of over 429 million constantly refreshing data points. Our team of highly skilled data scientists work tirelessly with this data to build innovative and unique insights that can be easily digested and used across your business.

Powered by Mallzee

All Mallzee Insights data comes direct from Mallzee, the original multi retailer shopping app. The app provides a live shopping environment where real users can search browse and buy from hundreds of high street brands.

Data is gathered naturally as users engage with elements of the app which means that the user is in no way incentivised or forced to give their opinion on a product. This is what sets us apart from our competitors and gives us the most pure and uncompromised data set to work with.

Data Points

  • Every relevant user interaction or attribute is recorded live as users engage with the Mallzee app. These interactions are stored as data points to build our ultimate data set. We track millions of data points across the user experience from product saves to image dwell time and many more.
  • These data points are combined and analysed through sophisticated algorithms, designed by our Data Science Team to ultimately provide clear and actionable insights for your business.

Data Science Team

  • Our Data Science Team is made up of statistics professionals with a background in data science research, so they really know their data. The team are tasked with ensuring absolute validity of our data both in terms of collection and processing.

    With detailed standards in statistical significance, all campaigns must adhere to a minimum standard and usually go beyond so you can be confident of your results.

  • Data Science is also at the forefront of product development and innovation. With such a close eye on the data, the team are constantly mining for new data points to work with and new insights to unearth for you.

    With skills in artificial intelligence and machine learning, these guys go way beyond simple statistics. We know the importance of staying at the forefront of your market and it’s the Data Science team’s mission to bring you new and unique insights to set you apart.

Data Science is at the forefront of everything we do at Mallzee and particularly in our Mallzee Insights solutions. Our number one aim is to provide retailers with statistically relevant and innovative insights that they can confidently use to affect decisions and set themselves apart from competitors.

Martina Pugliese
Data Scientist

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