Competitor Benchmarks

Understand your own products and benchmark against competitors

Benchmarking Product Scores

Fashion trends do not exist in isolation. The popular multi-retailer shopping app from Mallzee is used daily by thousands of people from a range of ages, genders, locations and shopping preferences. We have collected millions of opinions about products across multiple fashion clothing and apparel categories, building out the most comprehensive customer opinion dataset in the UK. When assigning performance scores to a product after a product testing campaign, we benchmark the results against relevant products to give them ratings in the relevant context. This gives you an accurate, reliable metric to base your performance prediction on, helping you maximise profit on the right product lines.

Segmented Customer Groups

Our apps are optimised for multiple customer groups, with a range of ages, gender and locations. Each product receives a grading score, which takes into consideration the context of the user, different customer groups with their preferences and shopping behaviours. As part of the product testing process you will receive detailed reports about product performance, including regional and age variations, as well as benchmarking against similar products from competitors in your product categories. This means we can share details about how your products perform with a variety of audiences.

Mallzee Shopping App on iPhone

Product testing helps retail by:

Reducing markdowns

Reducing markdowns

Increasing revenue

Increasing revenue

Increase Gross Margin and Profitability

Targeting the right customers

Extending the trading window of best-sellers

Extending the trading window of best-sellers

Removing or reducing poor-performing stock

Removing or reducing poor-performing stock

Gaining confidence to setting the right price from day one

Gaining confidence to setting the right price from day one

Identifying trends in prints, patterns or cuts

Identifying trends in prints, patterns or cuts

Uncovering new audiences to target

Uncovering new audiences to target

Making marketing & advertising campaigns work better

Making marketing & advertising campaigns work better

Learn more about competitive benchmarking & data-driven product decisions

Let’s schedule a time for a friendly walkthrough with one of our retail experts.