Understand your own products and benchmark against competitors
Fashion trends do not exist in isolation. The popular multi-retailer shopping app from Mallzee is used daily by thousands of people from a range of ages, genders, locations and shopping preferences. We have collected millions of opinions about products across multiple fashion clothing and apparel categories, building out the most comprehensive customer opinion dataset in the UK. When assigning performance scores to a product after a product testing campaign, we benchmark the results against relevant products to give them ratings in the relevant context. This gives you an accurate, reliable metric to base your performance prediction on, helping you maximise profit on the right product lines.
Our apps are optimised for multiple customer groups, with a range of ages, gender and locations. Each product receives a grading score, which takes into consideration the context of the user, different customer groups with their preferences and shopping behaviours. As part of the product testing process you will receive detailed reports about product performance, including regional and age variations, as well as benchmarking against similar products from competitors in your product categories. This means we can share details about how your products perform with a variety of audiences.
Let’s schedule a time for a friendly walkthrough with one of our retail experts.