As the countdown to Christmas begins and retailers rely on the last weeks of the years to impact their bottom line, we delve into the latest Mallzee Insights consumer preference data to highlight the most popular Christmas clothing items - the styles and brands that will be selling out fastest and helping those end of year results.
Using our unique data we know that the top five Christmas inspired categories being searched for across the UK this week are; Christmas jumpers, party dresses, party shoes, faux fur jackets and Christmas accessories.
So Christmas jumpers were the top searched Christmas inspired clothing item across the UK this week. With the weather turning colder and the increasing number of workplace/school/charity Christmas Jumper days it does make sense that shoppers are choosing theirs early. There are two key trends showcased in these top picks; funny slogans and cute animal designs
1.Boohoo 2.New Look 3.PrettyLittleThing 4.George at Asda
So far this Christmas party season isn’t being defined by a particular dress style or shape, although it would be fair to say that PrettyLittleThing, Boohoo and Misspap are definitely the new go-tos for younger party goers.
1.PrettyLittleThing 2.Superdry 3.MISSPAP 4.Monsoon
In terms of party shoes, irrespective of the cold weather forecast, UK shoppers are opting for strappy nude sandals at reasonable price points.
1.Boohoo 2.New Look 3.Missguided 4.River Island
The faux fur jacket trend appears to be here to stay and UK shoppers are getting more and more adventurous each year with new colours and styles becoming the most popular.
1.River Island 2.River Island 3.Missguided 4.PrettyLittleThing
Christmas themed novelties are big business and this year Asda and New Look are winning this category with their fun and affordable novelty accessory ranges.
1.New Look 2.PrettyLittleThing 3.George at Asda 4.New Look