Finding the right audience - a case study

Download our case study and find out how one retailer used data to determine which audience to focus on.


How do you know which audience is the best audience for your products? How can you tell if your products are right for the audience you are marketing to? Relying too heavily on historical data and gut feel has resulted in a cycle of constant discounting for brands and retailers who fail to meet their customers' expectations, choosing the wrong prints. This meant that last quarter 49.1% of products brought to market were discounted during their life-cycle… Find out how product testing can help your business achieve better results.

Download our case study about finding the right audience

Many retail businesses are struggling to improve margins and grow sales on the right products. Without understanding customer preferences and what appeals to your shopping audience, retailers struggle to make the right choices about the products to stock and promote to their customers. Read our case study to find out how one retailer used product testing to find the right audience to market their products to.

Find more of our guides and case studies here

Sign up to The Drop

Get ahead of the fashion crowd! The Drop is a weekly email packed with expert analysis, a deep dive into data and unique insights from millions of customer opinions.