Better retail marketing

Reach the right audience with the right message

Understanding your customer is critical to get marketing campaigns right. Who are you trying to reach? What are they interested in and what do they like? Before launching a new collection or product line with comprehensive marketing campaigns, gauging how your target audience feels about the products gives you an edge, and may mean the difference between success and selling a majority of products at a discount.

With Mallzee Insights you can get unique, real-time insights about emerging trends and behaviours, customer preferences on your products, competitive benhcmarks and historical data - over 3 million customer opinions Mallzee shopping app; the UK’s largest multi-retailer fashion app. With this unique opportunity to do product testing and get early customer feedback, you'll be able to market products a lot more effectively.

Better targeting of products by marketing teams

Understand what your consumers are interested in and where your products are likely to see most success. Being able to target your audiences based on customer feedback before stock decisions means that you reduce marketing cost on low-performing groups, and you get your products in front of the right people from the start.

Trading and marketing teams can better plan promotional activity

Understand what your consumers are interested in and where your products are likely to see most success. Being able to target your audiences based on customer feedback before stock decisions means that you reduce marketing cost on low-performing groups, and you get your products in front of the right people from the start.

Buying and merchandising teams have confidence to make pricing decisions

If some of your products come out as runaway successes in pre-release product testing, being able to set the right price points allows you to maximise revenue while still offering consumers the products they want. Likewise, pricing less promising products at the optimal level can increase sales and allow you to manage the stock selection better.

Improve the impact of your marketing campaigns

Talk to Mallzee Insights about how product testing can help you reach the right people with the right product.

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