Benefits of using Mallzee Insights

Utilising data, insights and customer feedback via product testing has many benefits for your business - both direct and indirect. Our partners tell us working with Mallzee Insights and introducing product testing into their business via our Product Future offering provides them with a range of benefits.

Better product decisions with data

Imagine if you could know exactly what consumers thought about your new products before committing to stock. Wouldn’t that help you improve your product offering, make better decisions about stock and reduce your discount rate? With product testing from Mallzee Insights, you can.

Benefit from early product feedback in authentic shopping situations to make data-driven decisions about your products. Instead of discounting up to 50% of your products, take advantage of powerful insights from product testing to make better decisions about what lines to stock and which products to cut or reduce.

Increase gross margin and profitability

Increase stock of what will be the best performing lines from the start to ensure you maximise on sales. Reduce exposure to less popular lines by getting early reads on product performance. Learn more

Focus on real customer feedback

Get authentic insights from customers in a real shopping situation, rather than relying on theoretical feedback from focus groups or surveys. Learn more

Understand market positioning

Benchmark against your competitors and millions of products that have previously been on the market. Learn more

Improve sustainability

Reduce waste by limiting overstock and needless sampling to minimise your environmental impact. Learn more

Unlock new customer growth

Understand which products appeal to new customer groups to capitalise on sales opportunities. Learn more

Reduce time to market

Test products in the design stage through CADs and reduce the need for long internal review processes. Learn more

More benefits and insights in our case study

Find out how two leading retailers used customer insight data to make the right decisions on prints. Explore the key findings learned, and how understanding which prints performed best on which garments and with which audiences, helped the retail teams make better decisions about their products. That's just one example of how product testing improves revenue and margins. Download the case study now!

Download the prints case study here


Want to know more about the benefits of product testing?

Schedule a time for a friendly walkthrough with one of our retail experts.