About us

Mallzee originated in 2013, with the aim of building a great consumer shopping experience that brought together all leading retailers into one simple to use app. We quickly realised that alongside this noble mission there was a much bigger need in providing in depth analytics on pre-release products for retailers of all sizes.

Our story

It was through our dynamic acquisition of product information that we identified an increasing level of discounting and stock-outages for retailers of all sizes. Leading us to focus beyond making Mallzee a great shopping experience for consumers to also generating powerful insights to help retailers. Our mission became making retail better, for both consumers and retailers.

In the years following we focused on delivering a fantastic mobile shopping experience via the Mallzee app. Building a consumer base that generates powerful insights no matter your customer demographic and in turn the world’s largest database of product opinions - enabling us to benchmark and understand how new products will perform without requiring lots of data from our retail partners.

As a team, we’re a blend of engineers, data scientists and commercially focused retail experts. This has enabled us to create Product Future which has become an industry-defining offering that drives real improvement for our partners, whilst still delivering real value to the tens of thousands of consumers who shop with us every month.

Our long-term vision is to help brands and retailers improve their gross margin by reducing their reliance on discounting and instead focus on creating products that consumers really want which in turn improves consumer happiness and also reduces wastage. We believe the future of retail will see brands and retailers empower their teams with compelling insights to help support their decision making moving past gut decision reliance.

Cally Russell - CEO & Founder

‘Many industries rely on customer feedback in their development process, but until now fashion retail didn’t have that option. Focus groups and surveys don’t work with emotionally driven decisions and that’s why you need to collect customer opinions in an organic way that aligns with a shopper’s natural approach to browsing fashion. This is exactly how we’ve developed Product Future and it has enabled us to build the perfect tool to help buying, merchandising and trading teams make better decisions.’

Catriona - Retail Insights Manager

‘Working with retailers and brands every day it’s clear that the combination of their own in-depth product knowledge alongside the insights we generate with Product Future creates long-term value for them and helps them navigate the challenging retail environment they face.’

Martina - Lead Data Scientist

‘The data we generate is aggregated to derive statistical information and utilised to build algorithms to predict the performance of products on the market, as well as the affinity of different demographics and personas to them.’


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Retail Insights