Ugly Trainers... Here to stay?
Trainers have long been a differentiator between fashion tribes - the quickest (I won’t say easiest as it requires constant updating) way to show your fashion credentials is to wear the right
Improve Gross Margin by 3-6% by testing your products before production.
In today’s harsh retail market, over and under stock issues are hugely damaging to your business. Last quarter 53.3% of products were discounted and at the other end of the spectrum 3% of products sold out on their launch day.
Product Future
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What if you could predict what consumers are actually going to buy prior to starting production? Product Future showcases potential products to consumers delivering real insight and predictions to support inventory selection. Our approach has been proven to significantly improve over and under stock issues and can increase gross margin by between 3 and 6%.
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All products are tested on the Mallzee shopping app, benefitting from the input of real shoppers and not surveys or small-scale focus groups. To date this community has generated over 500m opinions and rated over 3m products. The consumer base ranges from 13 to 60 and is now over 1.5m people strong.
Our engaged community of shoppers deliver accurate product predictions quickly and without the need for any technical integration.
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Hit Rate
80%
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Number of Opinions
429,040,110
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Panel Size
1,021,957
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Products Tested
2,272,078
Our engaged community of shoppers deliver accurate product predictions quickly and without the need for any technical integration.
Product Future provides you with an in depth report on all of the products tested and a model based your current process that to helps you optimise your stock buy.
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Want to increase your full price sell through?
Want to promote your existing products on Mallzee?
With a dwell time of over 10 minutes per session you can generate high brand engagement simply by having your products on Mallzee - ask us about listing on the app.
Latest Blog Posts
Burn it all...
What should you do if you find yourself with a warehouse full of items consumers don’t want, at least not at full price? Burn it!
The Rise of the Discount Department Store
Discount retailer TK Maxx (well actually its American sister TJ Maxx) was labelled as "Macy's worst nightmare" back in 2016 by Business Insider. Why?